Digital Content Campaign
In July 2017, our client CIB won the coveted “Best Bank in the Middle East 2017” from Euromoney Magazine.
In order to promote this notable award further to the Euromoney audience, we suggested a digital amplification campaign on Euromoney.com, which involved Custom content creation, display advertising, native ad placements and social media amplification to drive traffic to a content article written by Euromoney on behalf of CIB.
